Pure & Gentle
100% Plant-Based Products for Your Home
What you use on your skin, wash your clothes with, and clean your home with matters. Pure & Gentle brings 100% plant-based ingredients to your everyday routine.
From hand soap and body wash to laundry and household cleaners, discover formulas made without parabens, phthalates, sulfates, artificial dyes, or artificial fragrances.
Explore the Products
What Goes Into Your Everyday Care
Plant-Based Care Starts With the Ingredients
Get to know the formulas behind the products your family uses every day.
100% Plant-Based Ingredients
Pure & Gentle formulates its products with plant-based ingredients, bringing that approach to personal care, laundry, and household cleaning.
Made Without These Additives
No parabens, phthalates, sulfates, artificial dyes, or artificial fragrances. Know what you are choosing to leave out of your routine.
Vegan & Cruelty-Free
Made without animal-derived ingredients. Pure & Gentle is also Leaping Bunny certified for its commitment to no animal testing.
Ingredient and product information provided by Pure & Gentle.
Around the Home
More Than Just Soap
Bring plant-based ingredients into more of your daily routine, from the laundry room and kitchen to your personal care products.
Laundry
Liquid Laundry Soap
Everyday laundry care for your household.
Kitchen
Liquid Dish Soap
Automatic Dishwasher Detergent
Home Cleaning
All-Purpose Cleaner
Deodorizer Cleaner
Personal Care
Shampoo & Body Wash
Foaming Hand Soap
Oatmeal Body Soap
Glycerin Facial Soap
Make It Yours
Choose What Works for Your Home
Pure & Gentle offers a variety of scent options so your household products don't all have to smell the same. Prefer no added fragrance? Unscented options are available as well.
Pure & Gentle + Atlas
Better Water and Plant-Based Care for Your Home
Atlas helps you improve the water throughout your home. Pure & Gentle extends that attention to the soaps, laundry products, and cleaners you use every day. Together, they bring water treatment and plant-based household care into your family's routine.
It Starts With Better Water
Schedule your free in-home water test and see what Atlas can do for the water throughout your home.
Request Your Free Water Test